Some of my online market friends claimed that they know the best time to post on Facebook. Without analyze the business and it’s need no-one can assume the best time to post on Facebook which also known as “social media giant”. The best time to post on Facebook is when your (targeted) audience will see it. And this is going to be unique to you and your business.
Using Facebook Insights
If you want to investigate actual numbers to determine if previous posting times (or if trying new posting times) are working effectively, simply track these steps for using Facebook Insights.
1. Export the “Post level data” from Facebook Insights for you’re the last one month.
2. Open the Post level data in Excel within the “Lifetime Post Stories by action” tab and delete all columns except C, D, H, I, J, and K. Don’t delete E if you’re interested in seeing what types of posts work well for your audience.
Don’t forget, timing isn’t everything! Determining the ultimate time to post on Facebook won’t increase your engagement if your content isn’t engaging. This does not include clicks on links. It includes only “Likes,” comments, and shares. To review link clicks, simply review the same columns in the fourth tab in “Lifetime Post consumers by type.”
Tips: Always try to use the fresh or self created images for better results. Or ask your designer team to create some interesting images related to industry niche. Don’t forget to include company’s logo in the image. If you are not good in creating eye catching images, use Canva. It makes graphic design amazingly simple for everyone, by bringing together a drag-and-drop design tool with a library of more than 1 million stock photographs, graphic elements and fonts.
Wall Posts less than 80 characters in length receive 66% higher engagement than longer Posts. Very concise Posts – those between one and 40 characters – generate highest engagement.
“The study showed that quality not quantity counts when publishing to your wall. One or two brand posts receive 32% higher “like” rates and 73% comment rates compared to posting 3 or more times a day.”- Jeff Bullas
As reports suggesting for my Facebook page, the best timing to post is 9:30AM to 11:30AM and the worst time is 1:00PM to 4:30 PM. In this way after analyzing your last month work, you can decide which time suits most to your Facebook page.
Don’t just post, post smarter!