Optimal Frequency To Post On Social Media: Mileage For Your Brand May Vary

Your social media efforts can take you places, If you know when to put your foot on the accelerator. Good content can be found in a multitude of places, and once you find it all, the next question you may ask yourself is how often you can share.

Whether you are an expert or just a beginer in the field of social media, One of the most common social media questions we hear is ‘How often should I post on Facebook, Twitter, Google plus & other social channels?’

Optimal time to post on social media

For my own brand of Brain Games, I have social media frequency is approximately 6-7 tweets per day on weekdays, 3-4 on weekends. And about 5-6 Facebook Page posts per week. Ideally, skipping a weekday or two, but not weekends. Facebook users are more active during evenings and weekends! You should find a balance of content and frequency that’s right for you.

In this cheat sheet, we’ll offer helpful suggestions for when and what to post on each social network, including Facebook, Twitter, LinkedIn, Google+, and Pinterest.

When to post on social media


Infographic is inspired by Buffer Blog and Sumall

My Optimal Frequency to Post on Social Media

  • Facebook: 1-2 times per day, seven days a week, 10:08 a.m. and 3:04 p.m.
  • Twitter: 3-4 times a day, seven days a week, 03:00 a.m., 11:30 a.m., 2:30 p.m. & 5:45 p.m.
  • Google Plus: 2 times per day, 9:03 a.m. and 7:04 p.m., no weekends

You can see some of the science behind our sharing frequency. As far as an explanation for why we tweet at 3:00 a.m., we want to connect with our global audience. Three in the morning, Central Time, is 9:00 a.m. in London. If you don’t have a global audience, you might not get the same value out of tweeting in the middle of your night.

 Over To You:

Use these guidelines as a jumping off point for your own tests. And feel free to share the results!  if you don’t mind giving away some secrets. What do you think? Please leave your comments below.


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