Did you know that every day, YouTube is flooded with a whopping 720,000 hours of video uploads?

So, if you want your content to shine like a diamond in the rough, you’ve got to get savvy with YouTube search engine optimization (SEO). It’s the ultimate key to unlocking success in this fierce platform. Get ready to be the star of the show! With these eight game-changing tactics, your YouTube presence is about to blow up!

  • Unleash the Power of Keyword Research: Conducting keyword research can provide valuable insights into the search behavior of your target audience. Utilizing keyword research tools such as Keyword Analytics for YouTube can help you identify the number of searches for specific keywords and their level of competition.

It’s worth noting that YouTube’s auto-complete function not only predicts what you’re typing but also provides insight into the most popular searches related to your query.

  • Insert Your Keywords in Video Content: After identifying your keywords, it’s crucial to incorporate them into various elements of your video, including the title, description, tags, title cards, and text overlays. Additionally, consider including relevant keywords in the video chapters and script.

Note: 70% of search queries consist of long-tail keywords. Incorporating these keywords in video descriptions or tags can help target niche audiences with high intent.

  • Include Timestamp: Have you ever found yourself clicking on a YouTube video and then struggling to fast-forward to the most engaging parts? Timestamps can be a valuable tool in this regard. These interactive markers serve as chapters, outlining what to anticipate from each segment of your extended YouTube videos.
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When a viewer searches for a specific phrase that has been utilized as a timestamp in your video, Google search results will exhibit your video with the relevant timestamp. Enabling this feature enhances the viewer’s experience by serving them the exact section of the video that best addresses their query.

  • Harness Hashtags and Categories: Similar to Instagram, YouTube videos can benefit from hashtags, which can increase their reach and visibility. Relevant hashtags can help viewers discover your content more easily and improve search engine optimization. However, overusing hashtags can be seen as spam and reduce the visibility of your content.

Categories serve as an essential SEO tool for YouTube videos, enabling viewers to locate videos based on broader topics. For instance, if you’re providing lessons on the correct technique for a tennis serve, selecting the “Sport” category would be more suitable.

  • Follow Best Practices for YouTube Thumbnail: Selecting the ideal profile picture is a common practice, and the equivalent attention to detail should be given to the thumbnail images on your YouTube channel.

The most effective thumbnails incorporate striking visuals, unambiguous text overlays, and a consistent branded aesthetic. According to YouTube, thumbnails should have the following requirements:

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  • A resolution of 1280×720
  • Formats like JPG, GIF, or PNG
  • Keep under 2MB for videos

  • Curate Keyword-Optimized Playlists: Keyword-optimized playlists have two benefits for YouTube SEO. First, It helps the platform understand what topics your channel covers. Second, It helps viewers navigate your content more easily, as they can search by topic or find videos related to their search queries.

Because the algorithm favors videos with higher watch time and session duration, video playlists can help you boost organic visibility on YouTube. The best part of playlists is that they auto-play to the next video, encouraging viewers to stay on your page and consume more content. This contributes to a longer overall session time and, ultimately, a boost in your video views.

  • Use Cards and End Screen: Unlock the secret to skyrocketing your subscriber count and captivating your viewers with cards! These little gems of joy make for a seamless and enjoyable experience, as they whisk your audience to more of your content without ever leaving your channel.
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It’s like an all-you-can-eat buffet of your videos, and your viewers are hungry for more! So, get ready to elevate your subscriber game and keep your audience glued to your channel.

Ever heard of Canva? They offer an effortless way to create some jaw-dropping end screens with their super user-friendly outro maker!

End Screen – This is where the magic happens in the last 5-20 seconds of your masterpiece. It’s your chance to give viewers a high-five and say, “Thanks for watching! You rock!” while also pointing them in the direction of more of your amazing work or even a top playlist. Don’t miss out on this epic opportunity!

  • Embed Videos Across Your Site: Incorporating your YouTube videos on your website can improve your ranking on Google’s search engine. Cross-promotion between a website and a YouTube channel can be a powerful tool in the world of SEO, increasing the chances of appearing on the first page of Google search results and bringing in more subscribers and brand exposure. Studies show that embedding YouTube videos can double or triple website visibility.

Remember, building a successful YouTube channel takes time and effort, but with these strategies, you can set yourself up for success and achieve your goals. With these strategies, you’ll have grown your YouTube subscriber count in no time, all while increasing brand awareness.